Final draft

 

Final draft front cover

 

Website Screenshots: Home and Events page

 

Website link

https://georgiefaint.wixsite.com/divergemagazines

Statement of intent

Product 1

 I intend to create a cohesive and youthful music magazine for a 16-25 year old middle market audience who like to be entertained, exploring different genres of music and the artists themselves. In my research, I found popular music magazines made their model the star and catered the layout of the magazine to highlight the artist, which attracted an audience.  My contents will include ways to learn more about the artist and their life not just their music. For example, I will have ‘Get to know the artist’ interviews for both of my front covers. My models will create a persona and will build their relationship with the audience through relatable content in both of my products. I will use eye catching colours for both magazines as it provides a stronger message and catches the audience’s attention. I plan to use intertextuality by quoting other artists lyrics in my contents page who produce music within the same genre as my main star. I will use cover lines which reference popular artists within the same music genre as my main artist. My first cover will use highlighted green font with contrasting black writing. By using the motif of light, I feel the genre of music, house, is being addressed and my target audience of 16-25 will understand the correlation between the house genre and the aspects of my magazine which connote upcoming tech in the music industry. My second cover will include themes of feminism. I will anchor this by having pink as the main colour. The cover lines and contents will reference not only upcoming music but also important themes both genders will respond to: for example mental health and the generational change in music. 

Product 2

On my website, I will use the theoretical framework to convey meaning and keep audiences engaged consistently throughout. I will use a strong colour palette which aligns with my magazine. I will feature my main artists in my website and show a relatable and more personable side to them. For example, Tahlia will talk about her makeup routine and Ozzie will talk about his mental health Journey. I will carry through themes and motifs used in my magazine, for example light and upcoming technology as-well as feminism and mental health. I will have interactive features on my website, for example an option to signup for regular update on the diverge brand. I will advertise future Diverge events on an events page which share themes with my magazine covers and contents. Furthermore, i want to create collabs with brands such as Spotify and a charity link with mind (men’s mental health) which nicely links with the articles and stories I will publish. I want to display a range of contents that all demographics will enjoy, including different genres of music and incorporating a pop culture element to the site to broaden the amount of content I can display, as well as varied representations of different social groups (gender). 

Digital Convergence 

Digital convergence is important as it employs synergy across all platforms and products, allowing the sharing of content and communication between the producers and the audience and over creating an established, high quality media product that digital natives will enjoy consuming. I will use ‘call to action’ on my contents pages, relating to features on the instagram for the audience to post a picture with a caption ‘rising star’ which nicely coheres with the modern theme in my second edition. Furthermore, in my website, both editions will be mentioned and ‘last weeks edition’ will be showcased on the homepage. I will also include a barcode of my website on the contents page, so digital natives can easily access the website on their device after reading the magazine. Various links to multiple media platforms ( facebook, instagram, twitter etc) will not only be available for the diverge page itself but also the features artists as I want to make them a priority. I will also use archived instagram photos to help promote future events which hopefully, fans will recognise so it will be familiar to them. This will appeal to my 16-25-year-old audience who are digital natives and will enjoy the digitally convergent techniques applied as it allows them to move from a passive audience to an active on, engaging with the product and using it to become prosumers through comment sections of social media posts or creating their own reviews to be shared. 

Second draft and changes

 

Upon reflection, i decided to change the font of my cover lines. This was to improve the visibility aswell as help it to relate to the contents page. I also decided to make the picture smaller bringing closer attention to the information

Here i decided to make the font smaller so i fulfil the conventions of a magazine contents page. I also changed the photos to a wider variety of people to show a more realistic contents page.

First draft- Contents page

 

First draft - Front cover

 

First draft- contents page

 

First draft- front cover

 

Photoshoot with Tahlia

Here’s a selection of photos from my photoshoot that i used for my content page and front cover. I preferred the photos of her with a happy and positive facial expressions and i felt it fit the aesthetic and themes better 

 

Colour pallette

 Due to the genre of music for my first magazine, i thought it was appropriate to chose highlighted green and back 

I thought these colours contrasted well together aswell as reflected the genre of house music and the star of the cover being a popular DJ

Brief

 Brief 3: Magazines and online

Requirements of the brief

You work for an independent media production company. You have been given the task of producing

the front cover and contents page(s) of the first two editions of a new music magazine that

is being launched by an independent publisher and two pages for the working website for the

magazine.

Contents pages can be either single or double page spread.

The web pages must promote the new magazine to its target audience and enable fans to interact

with the content.

Summary of brief requirements:

• Statement of Intent (approx. 500 words).1

• Music magazine covers and contents pages: Two or three pages for each of the first two

editions (based on choice of single or double page spread).

• Magazine distribution method: Content must be suitable for retail distribution.

• Number of web pages: One homepage and one linked page.

• Cross media production target audience: A primarily 16–25 year old middle market audience

that likes to be entertained.

There must be a clear sense of branding across the two elements of the cross-media production.

Production detail that must be included

The production of the magazine covers and contents pages must include (as a minimum):

• At least four different main images using original photography across the magazine covers and

contents pages.

• Editing of magazine covers and contents pages (including photos, text, graphics, typography and

layout).

• Written text including elements such as the masthead, main coverline, selling lines, headlines,

captions, subtitles and copy.

• Barcode, date, edition and price information on each front cover.

• A different use of mise-en-scène for each cover.

• At least two models representing at least two different social groups (e.g. as defined by age,

gender, race and ethnicity, sexuality).

• A call to action pointing readers to the online website.

The production of the web pages must include (as a minimum):

• Original audio or audio-visual content appropriate to the online website.

• Use of original images. Each webpage must include at least one image that is different to those

used on the other webpage and those produced for the magazine.

• Appropriate conventions of website design, including an original title and logo and a menu bar.

• Text introducing the main features of the magazine.

• Working links from the home page to the other page.

• A range of appropriate media language techniques (typography, images, fonts, backgrounds,

logos, etc.) as appropriate to the purpose of the website.

Photos

Here are some of the photos i took for my first contents page and front cover of my magazine.

 

Music video progress

 Im currently working through editing my music video, syncing up the song with the lyrics making it sound natural. Im suing CapCut to put all my videos together. 

Photos for website

 Im currently deciding between 2 photos for the website. 

Second music video

 I realised that my previous video shoot didn’t give me enough footage for my 3 minute video and i underestimated the amount of videos I would need. I did a second shoot at my house in the garden. 

Shooting videos for my video

 When filming for my video, initially i used 3 locations: the beach hut, Thorpe bay green and a car. 

Here are some videos :

Shooting pictures for my video

 I decided to film my music video in my hometown and i could get a lot of content and the views and background of the beach meet my aesthetic. I also think the fact that it’s filmed in a hometown gives the video a more homely feel, which is what i hoped I achieved. Below are some examples of photos i took for the website. I liked the lighting and simplistic background of these photos

 

Upon reflection, i have decided that this song and narrative fulfil the brief. I feel that having a friendship group within the video as well as using recognisable locations for my 16-25 year old demographic is more suitable. I felt that Jack and Matilde are the right talent to use and i would still like to include a ‘love’ narrative as that it was my audience focus group like to see in music videos.